Innovation in oral care is moving beyond the traditional toothbrush. Electric toothbrushes and water flossers are increasingly becoming important products in the daily routines of consumers worldwide, creating new opportunities for manufacturers that can combine advanced technology, product development and efficient production.

Jiangsu Longde Oral Care Company Limited has been developing oral care products for more than 30 years. Founded in 1988 in Yangzhou, Jiangsu, China, the company has grown into a National High-tech Enterprise with a 60,000-square-meter manufacturing area and approximately 300 professional employees.

Longde specializes in the research, production and sales of manual toothbrushes, electric toothbrushes, water flossers and other oral care products. Its long-term investment in R&D, manufacturing technology and quality systems provides a strong foundation for serving global brands.

A New Era for Electric Oral Care

The oral care market is experiencing a gradual shift toward products that combine traditional cleaning functions with modern technology.

Electric toothbrushes can offer powered brushing, multiple operating modes, rechargeable systems and interchangeable brush heads, while water flossers provide controlled water flow for interdental cleaning routines.

These technologies create new possibilities for consumers, but they also increase the technical requirements placed on manufacturers.

Manufacturers must consider product reliability, component integration, user experience, battery performance, waterproofing, motor systems and production consistency. For water flossers, fluid systems and sealing structures add another level of engineering complexity.

Longde's long-term specialization in oral care allows its teams to approach these requirements from both product development and manufacturing perspectives.

Continuous Investment in R&D

Research and development is one of the company's key areas of investment. Longde allocates a fixed annual budget to its R&D center to support new functions, technologies and specialized research.

The company has more than 45 researchers and has accumulated more than 300 patents and 11 software copyrights.

This R&D foundation allows Longde to continue exploring new approaches to oral care product development while supporting customized requirements from international customers.

Rather than relying only on standard products, Longde can work with brands on product concepts, functional requirements and customized manufacturing programs.

This capability is particularly important for OEM and ODM customers that need products differentiated by market positioning, product configuration or brand identity.

Expertise Across Electric Toothbrush and Water Flosser Categories

Longde's experience covers multiple oral care categories, giving the company a broader understanding of the consumer oral care market.

Electric toothbrushes require coordinated development of brush heads, motors, electronic systems, power supplies, housing structures and other components.

Water flossers require additional attention to water tanks, pumps, water flow, pressure control, sealing and ergonomic design.

Because Longde works across both categories, its development teams can respond to different product requirements while maintaining a strong focus on oral care manufacturing.

The company's role as one of the main formulators of electric toothbrush and water flosser standards is another important part of its industry experience.

As a director unit of the China Household Electrical Appliance Association, Longde participates in industry development and standard formulation, providing valuable insight into technical and manufacturing requirements.

Advanced Production Equipment

Strong R&D capabilities need to be supported by equally capable manufacturing infrastructure.

Longde has invested in advanced production equipment, including a tooling center, automatic production lines and professional automatic toothbrush head bristle planting equipment.

These facilities support efficient and consistent production while allowing the company to manufacture products at commercial scale.

Tooling capabilities are particularly important for customized electric toothbrushes and water flossers. Product appearance, housing structures and component integration often require specialized tooling.

By maintaining tooling and production capabilities within its manufacturing system, Longde can improve coordination between product development and mass production.

Smart Manufacturing Management

Manufacturing efficiency depends not only on machinery but also on production management.

Longde uses an advanced SAP manufacturing management system to control the entire production process, from customer order and scheduling to material supply, manufacturing and delivery management.

This digital management approach provides greater visibility across the manufacturing process and helps coordinate different production activities.

For OEM and ODM customers, efficient production management can be especially important when orders include multiple product models, customized specifications or strict delivery schedules.

The combination of automated production equipment, professional employees and digital manufacturing management enables Longde to provide high-quality and cost-efficient production services.

International Quality Certifications

International oral care brands require suppliers that can demonstrate consistent quality and compliance.

Longde has established quality and management systems covering manufacturing and product development. The company has obtained ISO 9001, ISO 13485, BSCI, FSC and GMP-related certifications and qualifications.

Its products have also received certifications including FCC, CE, CB and ETL, with applicable products registered through FDA-related processes.

In addition, Longde operates a GMP clean room, while its workshop has passed BSCI and FSC audits.

These certifications and production standards help the company meet the requirements of customers in different international markets.

For brands evaluating an electric toothbrush or water flosser manufacturer, supplier qualifications can be an important part of product development and procurement decisions.

From Product Design to Global Delivery

A complete oral care manufacturing solution should cover more than production alone.

Longde's one-stop manufacturing model connects research and development, tooling, production, quality management and delivery.

This integrated structure enables customers to communicate product requirements with an experienced oral care manufacturer throughout the development process.

For example, an OEM customer developing a new electric toothbrush can work with Longde on product specifications, tooling, brush head configuration, manufacturing processes and delivery planning.

Similarly, brands developing water flossers can work with the company on product structures and manufacturing requirements while benefiting from Longde's existing experience in the category.

This integrated model can simplify supplier management and improve communication throughout the project.

Serving Global Brands and Dental Institutions

Longde's products and manufacturing capabilities have earned the trust of world-famous brands and dental institutions.

This experience has helped the company develop a better understanding of the quality, consistency and delivery requirements expected by professional customers.

For global brands, selecting an experienced manufacturer can reduce potential risks during product development and mass production.

Longde's combination of long-term industry experience, R&D resources, manufacturing infrastructure and international certifications provides customers with a comprehensive supplier option.

The Future of Oral Care Manufacturing

As oral care technology continues to evolve, the competitive landscape will increasingly depend on manufacturers' ability to innovate while maintaining efficient production.

Electric toothbrushes and water flossers are likely to remain important categories as consumers seek more convenient and technology-enabled oral care solutions.

For manufacturers, the challenge is to develop products that balance technology, usability, quality and cost.

Longde is positioned to address these requirements through continued R&D investment and manufacturing development.

With more than 30 years of oral care industry experience, a 60,000-square-meter manufacturing base, more than 45 researchers, over 300 patents and 11 software copyrights, the company has built a comprehensive foundation for product innovation.

Its automated production equipment, tooling center, professional bristle planting equipment and SAP manufacturing management system further strengthen its ability to support large-scale production.

Meanwhile, its ISO, GMP, BSCI, FSC and international product certification capabilities provide additional support for customers targeting global markets.

Building Long-Term Partnerships in Oral Care

The development of electric toothbrushes and water flossers is creating new opportunities for brands, distributors and oral care companies around the world.

However, successful product development requires a manufacturing partner that understands both technology and production.

Jiangsu Longde Oral Care Company Limited combines more than three decades of oral care manufacturing experience with dedicated R&D, advanced equipment, digital production management and international quality systems.

From manual toothbrushes to electric toothbrushes, water flossers and other oral care products, Longde continues to expand its capabilities to meet changing market requirements.

As a long-term OEM and ODM manufacturer, Longde is committed to providing high-quality, cost-efficient products and on-time delivery while supporting customers throughout the product development and manufacturing process.

With continued investment in technology, research and manufacturing, Longde aims to contribute to the next generation of oral care products and help global brands bring innovative electric toothbrushes and water flossers to consumers worldwide.